Jamie leads PolarCap's North American operations and drives the company’s global marketing strategy. Having initiated PolarCap's European and international presence, he is now focused on expanding the brand in North America.An experienced sports marketing executive and former rugby player, Jamie holds a Master’s in Marketing from Durham University Business School. He has worked with athletes, teams, and brands across Europe and the U.S., building strategic partnerships and driving growth.

Tom leads PolarCap's European sales strategy, driving business growth across the region. With expertise in sales, partnership development, and market expansion, he focuses on strengthening the company’s commercial presence throughout Europe. An experienced sales executive with a background in sports science, Tom has a strong track record of building partnerships with teams, leagues, and organizations. Having worked across multiple markets, he brings a strategic approach to driving revenue and long-term growth.

Simon manages Ice Hockey and Scandinavian sales, driving growth and expanding partnerships. He played a key role in establishing PolarCap’s presence in ice hockey across Europe. With experience in sales and business development, Simon has a proven track record of working with teams, leagues, and organizations, focusing on long-term growth and successful partnerships.